Not built to imitate. But to interrupt.
Our Founders
House of DARI began with a conversation that never really ended - between two people drawn to beauty with depth, meaning, and a touch of defiance. Chaimae Haoudar and Nanda Krishnan didn’t set out to follow the rules of fine jewelry.
They were more interested in what those rules left out. The result was something that didn’t quite fit in - so it stood out.
What they built wasn’t just a brand. It was a response. To sameness. To excess. To the idea that luxury needs to be inherited, or that status needs permission.
This is their answer: a piece you wear, that says what you won’t.
Our Vision
We don’t believe in luxury that only looks the part. Our vision is simple: create pieces that carry weight- not just in shine, but in meaning. Jewelry that feels personal, intentional, and built for more than a moment.
We chose Moissanite not because it imitates diamonds, but because it surpasses them - ethically, visually, and honestly. It’s a stone that reflects our values: transparent, brilliant, and made without compromise.
We’re not here to follow what’s always been done. We’re here to offer something better. A new standard in jewelry. One that honors where it comes from - and where it’s going.
Our Brand
Drawing from the charisma of Marilyn Monroe and the bold aesthetics of Hollywood’s golden age, our designs are a tribute to individuality. Not the loud kind - but the kind that lingers, that leaves an impression without asking for permission.
Every piece we make carries a quiet defiance: a refusal to blend in, a need to feel personal. We don’t follow seasons or replicate trends.
We create jewelry that stands on its own - rooted in character, shaped by perspective, and made for those who write their own narrative.
Our Promise
We don’t make jewelry for empty praise or passing trends. We make it with purpose. Every piece carries a weight beyond appearance - of choices made right, of materials sourced with intent, of values that aren’t compromised.
We don’t believe in shortcuts or surface-level luxury. We believe in building things that mean something, hold up, and hold on.
Pieces you’ll wear, pass on, and remember.
This isn’t about looking the part. It’s about making sure what you wear stands for more than shine. And that it’s worth it. Always.
You weren’t looking for Moissanite. But once you see what it does, there’s no going back.
Our Handpicked Recommendations.
Would you still buy diamonds if you knew this sparkled more?